About Google Adwords & Certification Training
PPC /SEM as the name suggest "advertiser have to pay amount if the visitor click on their advertisement". It is an essential digital marketing strategy for every business, which is used to generate traffic to the website. PPC can drive quality traffic hence it can give you high ROI and instant visibility in the search engine.
What You Will Learn ?
Our PPC Course covers basic to advance level of PPC Training. In one course you will learn Google Adwords, Bing Ads, Google Tag Manager and Facebook Ads. In PPC Training Course students will learn Keyword Research, Campaign Structuring, Adwords Editor, Adcopy Creation Basics, Tracking and Reporting etc.
PPC Training Course - Syllabus
Get comprehensive knowledge of PPC framework, which covers account structuring, adwords guidelines to increasing the ROI of a businesses.
Learn how to setup an adwords account from scratch, know how to setup and structure an account for Positive return on investment.
Setting up a campaign is one of the most important things for generating the positive ROI, Learn best tips and tricks to optimize a campaign.
Know the importance of ad groups, keywords in a successful Adwords campaigns. Get industry insights and get an opportunity to work on live projects.
There are different types of Ad formats in Google search, display, shopping, face book and Bing ads. Learn how to create those and how you can optimize for better results.
After the setting up a campaign, it's time for choosing the best bidding option. Know different types of bidding types available in PPC, and how to select the best one.
There are lot of opportunities to grow business via display network, learn how you can leverage the display network for your business growth.
Learn the basics of shopping campaign, connecting shopping campaign to Google merchant canter, PLA campaign optimization, uploading feeds etc.
Discover the endless branding potential of video network via Google Adwords for video. Learn how to set up an effective branding campaign via adwords.
Decrease your cost per conversion via remarketing campaign. Lean how to retarget your website visitors and know how to create different types of remarketing list.
This is one of the most important part for tracking the success of online campaign, learn how to set up conversion tracking and how you can decrease the CPA by conversion optimization.
Learn how to Connect your adwords account with Google analytics, how to import goals, lists and step by step guide to track campaign performance via one of the best free tool of Google.