Search Engine Optimization or SEO in India has excellent chances of growth and scope because every industry, business, organization need an online presence in today’s time. SEO is one aspect of online marketing of products, services, and businesses. Though it covers a small portion of digital marketing, yet SEO is important to create a brand identity of your business.
According to search engine journal website, SEO Jobs Grew 6x Faster Than the U.S. Job Market in 2018. And it will increase this year as well. India is a growing market. There will be a lot of scope in the different-different sector, where SEO jobs get a boom.
As per Google research also, this year around 20-30% market converts- direct market to the digital market. So we can say that there are good fortunes for the digital market and especially in SEO sectors. In India, in every industry i.e. IT, hospitality, medical and more convert themselves into the digital market and promote their USP through organically. Hence, in India, there is a good demand for SEO jobs.
Eligibility criteria for SEO jobs:
The basic requirement for SEO jobs is, of course, a graduate degree in any discipline. The field is not any subject-specific and, hence, employs a mix of both science and arts. But, yes, your basic English should be good. Nowadays, there are many institutes which offer certification course in Digital Marketing/Internet Marketing.
An SEO or digital marketing certification is an added advantage. Most SEO techniques are to be learned and practiced while on the job. It is also necessary for SEO professionals to keep themselves updated with the latest trends in SEO marketing. The reason being, Google keeps on changing its algorithm as a result of which the techniques of SEO keeps on changing from time to time. If you are planning to have a prospective career in SEO jobs, candidates should be always eager to learn and update their skills on a regular basis.
SEO jobs career prospects:
The Internet marketing industry is a billion dollar industry. No brand, product, business or service can be successful without an online presence. Marketing, whether offline or online, is a core aspect. Almost all organizations, big and small, new and old, are allocating some amount of budgets for online marketing, where SEO is an essential part.
SEO jobs are available in various industries/sectors such as follows:
- IT and ITES
- e-learning and education
- Real estate
- Tourism & hospitality
- Mass Media
- Advertising and Marketing Agencies
- PR & Communications
- Government sectors
- Public and Private sectors
- NGOs etc.
- Website design & development
- Game development
- Media distribution
- Mobile media technologies
- Multimedia production etc.
So, as a matter of fact, almost all businesses in India are dependent on SEO strategies and techniques to increase their visibility, reputation, and sales in the market. So, SEO jobs are a crucial aspect of online marketing and the scope of growth in this field in India will only increase more in the future.
Types of SEO Jobs
SEO is an integral part of digital marketing which is a vast field. SEO, itself, has several sub-types. Candidates when applying for SEO jobs should have skills of any of the following. In fact, to be a full-fledged SEO expert, employees should have knowledge of all these job categories:
- Link Building
- Business Management
- Organic Search Engine Optimization
- Inorganic Search Engine Optimization
- Social Media Analyst
- Web Development
- Web Design
- Offline Marketing
- Paid search
- PPC Management
To sum up
The Internet has brought about a significant change in the business market. There has been tremendous growth in online business. So long the online business market exists, there will always be a demand for trained and skilled SEO experts. Being a core marketing strategy, SEO jobs will always be in need. If you know how to upgrade yourself with SEO techniques on a regular basis, you can be very successful in this field.
While as a Fresher, you can start your job as an SEO executive, with time, experience, upgraded skills, and performance, you can be assigned in the position of marketing head or product head or digital marketing head. To have an edge over all others, you need to keep up with the latest trends, should have a passion for research and should be intelligent enough to formulate clever and creative SEO marketing strategies to beat your competitors.
There are hundreds of SEO jobs openings in the Digital marketing industry. Experience or skills in search engine optimization is an essential requirement. There will always be the requirement for both entry-level & experienced SEO professionals so long the search engines and the Internet exist in this world.
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