How to Increase Your Local Search Rankings on Google?
Use These Simple Tips To Get Dramatic Increase in Local Ranking
In a survey done by Google, it has been revealed that 73 percent of all online activity is related to local searches. Most of the people are likely to look for the brands and product available in their area.
Those businesses who want to take benefits of the local searcher looking for brands and services around them; they should implement optimization on the local search and make sure to do Google local listing. These listing are highlighted prominently in local SERPs and are an excellent way to attract attention and bringing in new customers.
Use local SEO to amplify your visibility and get noticed by local searchers.
For example- If you have pizza business and you have leveraged the local SEO presence, it can help you drive the local customers as well as people who are searching for pizza shop on the go. In a case you haven’t fully optimized your business for local searches, you may lack in driving new customers. Here in this article, we’ll talk about how we can optimize for Local Search Rankings.
1. Mention Your City Name in the Meta Tags –
It is highly essential to mention the name of your city, local area to your original keywords and place them specifically in the title, keyword tag and description tag of the web page. When search engines crawl and index through websites, the search robots interpret the importance of the city name and use it to give out a result for the query requested by users.
2. Make use of other Localized Meta tags –
There are several other Meta Tags available in HTML which supports local website optimization. Like some are available under the Meta name as ‘country’, ‘geo position’, they are used to input the name of the country and latitude and longitude coordinates of your business city, where you want to target the new customers. These details facilitate the search engines more accurate data to rank you locally.
3. Submit Your Website to Google Local Business Center –
Google facilitates the marketers to submit their business listing free of cost to its local business center. Being an entrepreneur you can also add business details like address, location, contact number and service hours to the listing. These details will appear on the screen with a snapshot of a map, which will show the complete location of your business.
4. Build High-Quality Backlinks –
As you know that the link building plays a significant role in improving the website ranking and is also considered as an important aspect of search engine optimization. Search engines put a lot of emphasis on incoming links and take it as an effective way to enhance a website’s popularity. To enhance your local visibility you can also build quality backlinks by submitting your website to high PR search directories, INTERNET yellow pages like sulekha.com, and Google webmasters tool.
The current online scenario is so effective to attract local searchers to your website, phones, and the front door. So, if you well optimize your local search, it can help you to flourish in your local market.
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