Digital Marketing – Need of the hour for Indian Market
Confused about what career to chose, not quite sure that the range of work and study options compatible with your personality aptitude and interest
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Hi I’m your career guide Priya Malhotra and on the menu today we’re looking at Careers in digital marketing
From barely 1% in 1995 nearly 43 percent of the world’s population uses the internet today. Customers like you and me increasingly make purchase decisions and transactions online with internet users crossing 300 million and growing steadily, businesses the world over are taking serious note of the strength.
The new activity harnesses, companies are using digital media to harness and manage their brands expand their customer base and engage the client. This, in turn, has spawned a new demand for trained professionals with knowledge and experience in the field so if you would like to engage with Facebook and YouTube and LinkedIn as part of your job and not sneakily digital marketing could well be your cup of tea and who better to tell us all about the opportunities in this field then an experienced Digital Marketing Expert.
Everybody’s talking about digital marketing and there are so many minutes to be busted and then there’s a Verizon when there’s a buzz there are all kinds of misconceptions and so you are here today to help clear some of the fog
Question 1- When we talk about digital marketing, is there a specific career in digital marketing or are their aspects of digital marketing that can be used to enhance your career. and you’re not depending on what else you are doing?
Answer- I think it depends upon if you look at for example a student. someone who may not be even a graduate, or I just graduated can look at building a career in digital marketing you know standalone marketing industry has a your entire career for him or her then someone who maybe even someone lot of experience then has an MBA that person can look at all where it’s an overall integrated marketing, where digital is part of it.
Question 2 – So it’s a digital marketing now embedded in MBA programs?
Answer – Interestingly so far not, I’m there are a lot of academic institutions which have started to do some kind of program but given the nature of this industry which is moving so fast and academic orientation towards this cannot do justice to this.
So it is very much needed as we work with a lot of academy institution they need someone you know who is a professional who could share, what’s happening latest. this industry or these skills are to be experienced them to be taught Academically because you think that’s one challenge as well as an opportunity as we see.
Question 3 – So now tell me you were talking about fresh graduates, so when is a good time some suppose somebody’s looking at harnessing digital marketing as a career path than what’s a good time for him or her to begin while he’s doing his/her graduation or after he’s completed?
Answer – If you look at digital media as an overall filled it plays a role and even beyond marketing and the best way to use this medium is when we can adopt in various aspects of our life other than you know the socializing part anyways you’ll like the digital media is playing a very critical role in education like as a student you know if you want to do research, do a market research you want to study, you want to do analytics so there’s a lot of value of one can get out of this medium and that’s when someone start experiencing the value of this and a lot of that can directly go into. you know helping that person build a career in digital marketing or definitely you know the someone who was just a graduate just graduated or in the finally I think that’s the best time to acquire digital marketing skills who because fortunately there is no hardcore skill needed because it needed in somewhat of a solution so someone who is passionate about this medium someone who was you know what communication skills
You know helping that person build a career in digital marketing or definitely you know the someone who was just a graduate just graduated or in the finally I think that’s the best time to acquire digital marketing skills who because fortunately there is no hardcore skill needed because it needed in somewhat of a solution so someone who is passionate about this medium someone who was you know what communication skills are ready to excellent this industry.
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I was saying that someone who’s you know just graduated or in the finally that’s a great time to start thinking about building a career in digital marketing and it doesn’t matter whether you are humanity’s whether your commerce or you’re a science or whatever.
Someone is really passionately interested doesn’t matter really doesn’t matter once you know a lot of people who are not even graduates are doing really well in this industry and also another opportunity is someone who is interested in HR her still is playing a critical role. An organization wants to recruit new talent who want to engage with existing employees to create a new brand for the organization and an HR professional today really needs to understand digital similarly. If you look at you know CRM, customer service teams given for every organization their customers are in this medium, customer service representative is to understand this so phenomenally almost every business function today is using or adopting digital so it does not just fall for marketing profile even other profiles can really embrace this media.
An organization wants to recruit new talent who want to engage with existing employees to create a new brand for the organization and an HR professional today really needs to understand digital similarly. If you look at you know CRM, customer service teams given for every organization their customers are in this medium, customer service representative is to understand this so phenomenally almost every business function today is using or adopting digital so it does not just fall for marketing profile even other profiles can really embrace this media.
Question 4. So when we talk about analytics, for instance, does that require a comfort with numbers?
Answer – Absolutely. so I’m sure. tools definitely help like in any other industry and their lot of tools in this industry as well. So the ability to interpret numbers, ability to seek trends, definitely is very needed. I think that is one profile where that you know analytical mind analytical bend this critical for someone to excel.
Question 5. So that is something that you should do with a, what you’re doing your postgraduate?
Answer – if someone is interested in building a career in digital analytics source of web analytics other than understanding of the tools which is easy to acquire the bend for
Question 6. But no background in IT is mandated?
Answer- Not required, Solution no not quite not quite that doesn’t want to develop apps or something for that it right so as part of digital industry a lot of jobs careers related to development in technology like android mobile app design, UI design, graphic designing, one cause those requires those specific skills but as a digital market here you know someone who can operate so computer is ready so just about anybody including me.
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