Making in not so complicated, in a simple way Search Engine Optimization is the online operation or process of boost the visibility of a domain on organic search engine result pages like Google, Bing, Yahoo and other search engines by inducing or integrating search engine supporting elements into a website.
It mainly focuses on enhancing the visibility of the website so that maximum viewers get driven towards the targeted online address.
A productive Search Engine Optimization campaign will have carefully selected relevant keywords and the on-page optimization designed to make it eminent for search engine algorithms.
Search engine optimization is divided into two categories: on-page, and off-page optimization. In On-page optimization, the website elements like a web page, HTML code, textual content, and images are optimized, whether in Off-page optimization back links (links of the targeted website, which is being optimized, from other websites having same kind of products and services).
How does Search Engines give search results?
Before going further, let me tell you that search engines are not humans. When we look for something on the internet, our prospective of viewing webpage is far different from the search engines. Unlike humans search engines give out results by crawling through the web pages, looking at particular site items, as they are text-driven. You will surprised to know within a blink of an eye the search engines perform several activities to deliver search results like crawling, indexing, processing, calculating relevancy, and retrieving the results.
Why do we need to do SEO for our website?
The maximum web traffic is directed through by the commercial search engines like Google, Bing, Yahoo!, msn. However, social media is also the effective medium to drive your target audience but very less in comparison to search engines. This is right at every situation, be it content, services, products, information, or anything else.
Search engines are unique as they offer, what you exactly looking for. In a case if search engines are unable to find your website, then you will not get enough traffic on your targeted website, which you need for the growth of your business.
Why can’t the search engines figure out my site without SEO?
Search engines are sharp-witted, yet they need some external help. Most of the search engines keep on working to modify their technology to crawl through the websites more efficiently and return better results to users. But still they are not humans.
However a effective SEO can drive maximum traffic to your websites, and if you not optimize the search engine regularly, your site will lost deep in the search results.
Search engine optimization or SEO is a technique of boosting your website’s rankings on search engines and is increasingly being used by most small and big businesses and platforms. This is a method through which a business or a website can gain more popularity and visibility among consumers and can hence boost its profits. If you are a business who wants to make your website rank up high on search engine rankings, then you too must hire a SEO specialist company to optimize your website.
Types of SEO
White Hat SEO-
This is well-known SEO techniques and guidelines of a search engine, where any content uploaded on the website should have relevant tags and headlines. This includes high-quality development, link accession campaigns supported by super quality content, website HTML optimization and rearrangement of manual outreach and research. Though these technique gives slow yet lasting growth in your rankings.
Black Hat SEO-
Black hat SEO is entirely different from of white hat SEO technique, as it exploits the various terms and condition set by the Google to get high rankings for websites. This SEO techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking. If anybody uses these techniques, let me remind you the results will unpredictable, fast but not long-lasting.
Grey Hat SEO-
This kind of a SEO is neither black nor white. In this technique, the SEO does not fully violate the ethical rules; rather choose the middle way out.
So, from the above information, it is crystal clear that, no website can perform well without the SEO techniques.